Marketing KPIs Example

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Marketing KPIs

Your brand is powered by data-driven marketing campaigns. Provide your team with the marketing KPIs and metrics they need to focus their creative genius and grow your brand.

Return on Investment (ROI) - Measure the ability of marketing campaigns to generate new revenue.

Return on Investment (ROI) – Measure the ability of marketing campaigns to generate new revenue.

Incremental Sales - Demonstrate how your marketing campaigns are resulting in increased sales revenue.

Incremental Sales – Demonstrate how your marketing campaigns are resulting in increased sales revenue.

 

Traffic Sources - Understand which traffic sources are driving visitors to your website.

Traffic Sources – Understand which traffic sources are driving visitors to your website.

Purchase Funnel - Understand your customer acquisition process from awareness to purchase.

Purchase Funnel – Understand your customer acquisition process from awareness to purchase.

Goal Completion Rate - Measure how effective your campaigns are at prompting your audience to complete a goal.

Goal Completion Rate – Measure how effective your campaigns are at prompting your audience to complete a goal.

Keyword Performance - Measure keyword rankings to understand how effective your SEO efforts are at driving traffic to your website.

Keyword Performance – Measure keyword rankings to understand how effective your SEO efforts are at driving traffic to your website.

End Action Rate - Measure how effective marketing campaigns are by monitoring the last action taken by your audience.

End Action Rate – Measure how effective marketing campaigns are by monitoring the last action taken by your audience.

Cost Per Lead - Measure the cost-effectiveness of marketing campaigns.

Cost Per Lead – Measure the cost-effectiveness of marketing campaigns.

Email Marketing Engagement Score - Measure how effective email marketing campaigns are at engaging your audience.

Email Marketing Engagement Score – Measure how effective email marketing campaigns are at engaging your audience.

BI Reporting & Analytics - Turn raw data into reporting dashboards.

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